To leverage the vast potential of the Indian population engaged in handicrafts, home furnishings, textiles, and other handmade items, as well as Micro, Small, and Medium Enterprises (MSMEs), it is imperative to intensify individual participation efforts. Strengthening economic integration, enhancing connectivity, and fostering innovation are crucial elements in establishing the region as a global economic powerhouse.
With this objective in mind, the Indo-Romanian Council has been established to directly promote manufacturers in India and Europe through advertising, showcasing, retail sales, and the comprehensive display of their products. The council aims to provide a clear pathway to the European market for Indian producers and Indian markets for European producers — simplifying the process to an extent comparable to a straightforward retail sale. It will play a pivotal role as the foundation for its members to enter each other's market with confidence, ensuring a mutually beneficial outcome. This concept has been developed solely to assist and support all manufacturers in India and Europe to comply with the export requirements of the countries in Europe and India.
Brexit ("British exit") was the withdrawal of the United Kingdom from the European Union on 31 January 2020 — the only sovereign country to have left the EU. With this withdrawal, the supply of Indian products into the European community has become scarce and difficult, as the U.K. had long played the role of a bridge for Indian products into the European states.
The war in Ukraine has given India a rare political incentive to recalibrate its European strategy. Since the second half of the 20th century, Delhi has seen Europe largely through Russian eyes; correcting that historical error is long overdue. For India, it is not a question of taking sides between Russia and Europe — what Delhi needs is an integrated view of European security in general and business in particular. India, with big stakes in European peace, is well placed to be a valuable interlocutor between the West and Russia, complementing near-term necessity with a long-term imperative of deeper engagement with European institutions in both security and business.
Grassroots non-profit organisations often lack the means to showcase their impact on national platforms, resulting in an information gap with funders. This council will work for a shift in the ecosystem toward a more equitable distribution of CSR (Corporate Social Responsibility) — seeking funding to promote artisans and cottage industries across the country so they can become exporters in their own right, not through middlemen or merchant exporters. Equitable distribution and promotion of handicrafts produced in villages and remote areas is a social issue the Council has endeavored to work on.
It was in 1991 that India broke with its past and moved to a more market-oriented economy. Several countries — most notably South Korea earlier and China more recently — achieved high growth over decades by focusing on exports. Though India is today the 5th largest economy, in per-capita terms it ranks 149 out of 194 countries. Only an exponential increase in exports will lead the way to higher per-capita income: continuous growth of 6–7 percent is required, and possible, with the correct strategy and an appropriate investment climate.
Join the Indo Romanian Council and turn your business into an export business.
